I am a senior operating executive, entrepreneur, and author with 20+ years of full P&L leadership across AI-enabled services, robotics and field service, retail, wholesale, consumer goods, and executive recruiting. I have led businesses up to $40M in revenue and teams of 200+, reporting to boards and ownership. Today I am COO of MPS Security / NBI, a multi-division security, investigations, and active shooter training enterprise, and Founder & Chairman of Robo Reliance, a national robotics maintenance and field service company.

When a business is struggling, I start with the people, the numbers, and the work. I look for unclear ownership, wasted effort, and decisions that never get made. I fix cash flow, cost structure, and operating cadence first, then put AI, automation, and robotics to work where they deliver measurable ROI.

Where I create value

  • Turnarounds and crisis management: cash discipline, cost resets, restructuring, and execution under pressure.
  • Growth to exit: scaling revenue and preparing companies for sale.
  • Robotics and field service operations: technician networks, uptime, and scalable national delivery.
  • AI adoption and governance that improve speed, quality, and accountability.
  • Multi-site operating leadership focused on margin and execution cadence.
Selected results from my operating record

  • Stabilized a $40M apparel brand through the 2008 recession as COO and acting CEO, lifting profitability 35% in two years.
  • Grew a $40M omnichannel retailer 20%+ a year as President & COO and prepared it for its sale to Future Seating.
  • Founded and scaled Riderflex to $3M+ in revenue and 4,000+ placements with no outside capital.
  • Cut recruiting time-to-fill 40%+ and delivered 50%+ efficiency gains in legal document review through AI.
  • Founded Robo Reliance, a national robotics maintenance and field service company, and landed its first contracted client, Chef Robotics.
Start a conversation

For executive and board opportunities, email me or call 970-502-7437.

Explore my work

Resume
LinkedIn
My four books | Books on audio
steve.p.urban@gmail.com