Steve Urban

AI is making knowledge cheaper by the day. Information is everywhere. But story is different. Story is where judgment, emotion, and lived experience still matter. That is about to become a lot more valuable.

Most people pick one AI tool and go all in. That feels efficient, but it creates risk and limits performance. The better approach is staying flexible, learning multiple platforms, and matching the tool to the task.

Most people evaluate AI based on what it can do today. The ones who come out ahead are thinking about where it's heading and making moves now.

After 35 years of interviewing people, I can tell you most candidates blow the easiest question in the interview. Here is exactly how to answer "tell me about yourself" and why it matters more than you think.

Most companies are using AI to cut headcount. The smart ones are using it to make every person on their team more effective. Here's why the force multiplier approach wins.

People keep asking me if they should use AI to write their resume. After 30 years of hiring, here is my honest answer.

Most companies think a long application process filters for serious candidates. It doesn't. It filters for desperate ones. Here's how to fix it.

The robotics industry is scaling fast, but the field service infrastructure to support it doesn't exist yet. That gap is about to become a serious problem.