Blog #Leadership

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AI is making knowledge cheaper by the day. Information is everywhere. But story is different. Story is where judgment, emotion, and lived experience still matter. That is about to become a lot more valuable.

Most companies are not failing at AI because they picked the wrong tool. They are failing because they skipped the hard part. The tool is 20 percent of the work. The other 80 percent is people, process, and leadership.

I grew up on the poor side of Chickasha, Oklahoma. No books in the house. No roadmap. Thirty-five years later, I have built companies, led hundreds of people, and written four books. Here is that story.

People react to AI in three ways: scared, ignorant, or all in. Behind each reaction is a mindset that will determine how the next five years play out for their career.

Most people evaluate AI based on what it can do today. The ones who come out ahead are thinking about where it's heading and making moves now.

Most companies are using AI to cut headcount. The smart ones are using it to make every person on their team more effective. Here's why the force multiplier approach wins.